I’m a Brooklyn-based growth leader & consultant with expertise in driving efficient growth for brands at all stages, from Seed to Series E to PE-backed.

I started at a paid social agency that specializes in ad tech-backed creative development. This set the stage for my focus on rigorous and thoughtful creative testing strategies across all areas of growth. Since then, I’ve worked in high-impact roles on multiple growth teams.

At Harry’s, I managed Paid SEM for Harry’s DTC, as well as launched and scaled advertising for the newly operating Amazon channel. I drove Amazon to become the fastest-growing channel at Harry’s across retail & e-comm in under a year, while simultaneously doubling annual acquisitions from Paid SEM at an efficient CAC.

I was then recruited to become the first growth hire for Mosaic Foods, a VC-backed meal service startup. I efficiently doubled annual paid media spend by diversifying channel mix from only Meta to include Google, direct mail, TikTok, affiliate, OOH, and more. I then spent a period of time as the first leadership hire and Director of Growth at ArtistOnGo, a BTB tech startup, where I built out their growth strategy from the ground up, before returning to my roots in DTC and going full-time as a growth consultant.

In the last few years, I’ve helped brands revitalize dying channels, take existing top-performers to the next level, launch and scale new growth channels, and level-up entire growth orgs as a Fractional Head of Growth.

I’m excited to combine my proven playbooks with a “fresh set of eyes” perspective to your growth strategy and take your brand to new heights.